Breach Media is a Creative Agency with a focus on the music industry. They offer world-class social media management to a lot of famous bands and musicians in Estonia.
Breach Media asked me to design a logo for them.
First things first – why?
I formed a thorough questionnaire and sent it to Breach Media to fill it out, in order to get a better sense why they need the logo. I formed the questions in a way that each and every answer would provide valuable information for me to work with when designing the logo.
Here are some of the questions that I asked:
- Why do you need the logo?
- Why do others (competitors, customers, partners etc) need your logo?
- Where will the logo be used and what for?
- If the brand was a person, what would he/she look like?
- What emotions do you want your customers to feel when they see your logo?
- Describe your brand in 5 words
From the answers, I picked up some of the most important keywords: innovative, high-end, minimalistic. And then created a moodboard.
With the keywords and the moodboard at the back of my mind, I tried out different forms, styles, icons etc.
My favourite method of brainstorming is to put a timer for 15 minutes and then just sketch down everything that comes to my mind. The most important thing in this phase is to sketch down everything, even the most obvious and silly ideas. In this phase, I don’t judge the ideas.
When I get stuck..
At some times, I can get stuck. Luckily, there are a lot of awesome webpages to get information from. Here’s a nice list:
- Logobook – Discover the world’s best trademarks and symbols. They are nicely categorised. Especially useful when the logo is going to be based on a letter.
- Trademarks and symbols – This is another web page that is very useful when discovering different ways to make a letter or two.
- And of course, Pinterest and Behance.
The 3 ideas
After brainstorming, I came back to the moodboard and the keywords. And then I picked a few ideas that I liked and started working with them. I usually like to present my client with 3 different ideas.
My tips and tricks for presenting the logo to the client
- No color. Yet. At the first presenting phase, the most important is the shape of the logo, not the color.
- The process is important. Backstory adds so much. This shows that I really gave the logo a lot of thought and these are the best options that I came up with.